Print ad analysis essay sample
Copyright 2011 by Gary L. PullmanAccording to Jib Fowles, to sell products and services, advertisers appeal to one or more of fifteen emotions:1 The need for sex2. The need for affiliation3. The need to nurture4. The need for guidance5. The need to aggress. The need to achieve7. The need to dominate8. The need for prominence9. The need for attention10. The need for autonomy11. The need to escape12. The need to feel safe13. The need for aesthetic sensations14. The need to satisfy curiosity15. Physiological needs: food, drink, sleep, etc.In addition, I have found, most advertisements also use a visual metaphor, texts which often involve a play on words and suggests the visual metaphor, and, of course, various visual design elements (such as models, props, color, size, shape, and texture).
Continue reading.Open DocumentRhetorical Analysis of an AdvertisementAdvertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. One way that is used the most and is in some ways very controversial is use of sex to sell products. This is a common right of passage for many families. The advert stresses conventional family values and the importance of the father-son relationship.
The watch is presented as a precious family heirloom which dads should buy to pass on through the generations. ArmanieXchange print ad, where I found this particular ad on Teen Vogue. Figure 1 print ad analysisclothing companies are always trying to produce more creative print advertisements than the usual boring print ads. to attract print ad analysis essay sample customers. Some chooses to use humor or charming appeals while others choose a shocking way to appeal to customers. Contact UsDepartment of English (0098)14 N. Inselecting advertisements for analysis, students need to consider the complexityof the advertisement in relation to the maximum number of pages permissible forthis essay.
As all significant elements of advertisements must be addressed(some fine print may be excluded print ad analysis essay sample it does not contribute to the overallmessage of the ad), ads with numerous visual elements and extensive verbalmaterial should generally be avoided. This is not a requirement of the assi.