Writing for the web course perth
PresenterDan Kaufman is a UTS lecturer and has worked as a journalist, sub-editor and editor for 18 years. He writes for The Sydney Morning Herald, The Australian and The Age and publishes Bar Zine, a website that reviews Sydney bars. Fickle search engines. Search Engine Marketing. Learn search engine marketing strategies that work.Learn Search Engine Marketing the smart way with Search Engine Marketing courses at CCE, The University of Sydney.This web writing training course is for business writing for the web course perth, web content writers, marketers, administration staff and anyone else who needs to write web content for business.
As a highly interactive form of communication across a number of potential mediums, it requires a very different approach to print media. This course explores the principles for creating standout content for the web, introduces you to SEO (Search Engine Optimisation), content marketing and online branding, and creating content that holds purpose. Course contentKnow your userKnow your platformKnow your brand onlineWeb writing principlesWeb design principles for writersContent layout for writersSearch engine optimisationGenerating and repurposing contentDistributing writing efficientlyUsing social media online.
Ideal forThis course is suitab.